IIMA presentation on Facebook
I spoke last night at an International Internet Marketing Association panel on Facebook, LinkedIn and Twitter for business. My co-panelists were Ben Smith, VP of Marketing for Polygon Homes (speaking...
View ArticleYou can lead a customer to the soapbox, but you can’t make him Tweet
This post began its life as a comment on Jonathan Salem Baskin’s blog Dimbulb, where he staked a challenge to those who would have us believe that social media represents the death of advertising....
View ArticleReusable packaging as product differentiator: A lesson from Kuhne mustard
It’s chic right now to talk about ‘green’ marketing. Some companies do it by creating alternative versions of their products that are less harmful to the environment, and some by ‘greenwashing‘ (i.e....
View ArticleChange on the horizon
Today is a day of transition for me. The last two years I have been a marketing strategist by day, mom by night. I am looking forward to a year of playing with my ever-more grown up toddler and getting...
View ArticleNine ways to debate contentious issues with integrity
Cross-posting from my hyperlocal New Westminster blog, Tenth to the Fraser. The ideas in this piece apply as much to dialogue within brand communities as real-world communities. For “The City” and “The...
View ArticleThere’s more to parenting ‘success’ than baby sleeping through the night
I’ve got sleep on the brain. I’m participating in UBC’s Rocky Sleep Study, which is testing the effectiveness of public health nurse interventions on babies’ sleep (and lack thereof). Unfortunately,...
View ArticleSeven deadly sins of mobile-optimized sites
Now that more people are accessing the Internet via iPhones, iPads, Android smartphones and other mobile devices, a mobile-optimized version of your regular site is becoming an essential complement to...
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